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12 Feb
2023
Full-Time Senior Media Strategist, Paid Media Planning – Abucay
Job Description
The Digital Media Planner will coordinate the planning and purchasing of digital media with external customers, external vendors, external sites/publishers, and internal teams. The ideal candidate will be able to clearly demonstrate the success of digital campaigns through a variety of measurement and analytics tools, communicate effectively with clients and colleagues, and stay abreast of the latest research, trends, data, tactics, etc. in the digital advertising industry.
Job Title : Senior Media Strategist, Paid Media Planning
Location : Abucay, Bataan Province, Philippines
Salary : $ 23.18 per hour.
Company : dentsu X
Job Type : Full-Time
Qualifications:
- Compare monthly vendor billing to third-party advertising stats to confirm accuracy.
- To make sure that partners are executing campaigns in accordance with specifications, keep an eye on ad verification, brand safety, and viewability.
- Dealing with a media vendor and Account-Based Marketing partners to manage and negotiate paid advertising campaigns.
- Monitor the performance of the campaign as it is being carried out by outside media partners, perhaps scheduling regular meetings with important partners.
- The process requires the development and upkeep of flowcharts, media budgets, media authorizations, and vendorINSERTion orders.
- Collaborate with other members of the digital marketing team to develop and implement paid advertising strategies in support of ongoing lifecycle programs and point-in-time demand generation campaigns aimed at consumers and businesses.
- Develop paid media recommendations across many channels taking into account the needs of your client.
- Send RFPs to prospective media partners to assess their interest in working with you on client campaigns according to your goals and KPIs.
- Research relevant media and potential partners to provide buy placement proposals. Explore new avenues for marketing that align with the campaign’s goals and approach.
- Collaborate to deploy omnichannel advertising approaches for paid media campaigns based on buyer profiles.
Skills:
- Knowing how to buy B2B software and being at ease looking for new channels in the B2B market by industry or persona
- 4-6 years of experience in the field of digital media marketing, including 2-3 years of negotiating media plans and budgets with outside vendors.
- adeptness at content marketing, native media buying, and ad contracting. having worked directly with media sales teams from other companies.
- Direct advertising buys with vendor partners allow us to decrease costs for our clients and provide them with additional value.
- Media planning and buying experience of at least three years’ duration, including paid search, social media, programmatic, and direct buys.