26 May
2023
Full-Time Senior Associate, Annuity Product Positioning Marketing Manager – Nainital
Job Description
The Advertising Manager is in charge of creating and implementing advertising campaigns that support the company’s goals. To accomplish agreed-upon goals, develops, executes, and oversees the company’s advertising plan. Initiates and maintains end-to-end processes and contacts with stakeholders and agencies, as well as outcomes reporting.
Job Title : Senior Associate, Annuity Product Positioning Marketing Manager
Location : Nainital, Uttarakhand, India
Salary : $ 26.87 per hour.
Company : Applecart
Job Type : Full-Time
Qualifications:
- Timelines, strategic briefs, media planning, ad development and technical/legal reviews are just some of the activities involved in managing ad campaigns.
- To fulfill goals, consult with customers on the best advertising strategy, methods, and metrics.
- Write, edit, and manage the production of accompanying communications materials and assets for the whole company.
- By managing ad agency and media agency relationships, you can ensure that work is aligned with strategy and that resources are effectively used.
- Developing and implementing a paid media plan for a marketing campaign across many channels (Google Ads, display ads, paid social, etc.).
- Plan and implement pre-launch monitoring to gather data on program metrics and ad effectiveness. Coordinate this with media and research companies as needed. top-level management with analysis and education
- Optimizing your paid advertising spending by leveraging data, suggestions, and project management activities to increase the number of conversions (messaging updates, AB testing, keyword strategy, ad creative, etc.).
- Individual client acquisition initiatives that are very visible in native and display media. This includes the creation of headlines and landing pages, as well as the scheduling and testing of campaigns.
- A whole range of business and business area marketing activities will fall under your purview, from brief through execution.
- Implement a comprehensive plan for all aspects of media and ad production in order to meet the organization’s objectives.
Skills:
- Reputation for success in Internet Marketing – taking ownership of results and adapting methods to meet objectives and budgets.
- At least three years of relevant experience working on digital advertising campaigns is required.
- It is important to have excellent analytical and quantitative abilities, and the capacity to translate results into meaningful projects. A data-driven mindset is also required.
- Acquaintance with a wide range of topics, including but not limited to: There are a number of companies that work with Facebook Business Manager (FBM), Google AdWords, MOAT, OTT, and CTV.
- Deep knowledge of current digital marketing best practices and passion for exploring evolving trends and opportunities to support client objectives