26 May
2023
Full-Time Entry Level Marketing Associate – Hafizabad
Job Description
Your main goal as a marketing associate is to assist the marketing function in implementing short- and long-term marketing programs that increase sales, traffic, and net operating income. You will assist the marketing function in terms of putting marketing strategies into practice, interpreting and carrying out national and development center marketing programs, executing campaigns, and measuring results. You will also support the Sr. Director of Marketing in overseeing the day-to-day activities of the center marketing team.
Job Title : Entry Level Marketing Associate
Location : Hafizabad, Punjab, Pakistan
Salary : $ 18.03 per hour.
Company : The New Group
Job Type : Full-Time
Qualifications:
- Assist in identifying optimal engagement strategy and campaign structure to reach consumers when and where they are most receptive.
- Assist the brand in discovering and understanding its essence, vision, mission, and fundamental values as held by customers in order to generate appropriate communications and new developments.
- Utilize consumer and market data and trends to aid in the development of a deeper understanding of the demographics, psychographics, and behavioral drivers of the brand’s consumer or a specific consumer segment.
- Uses information on the company’s products, its customers, and the industry as a whole to assist the Manager in creating a yearly strategy for coordinating Marketing’s and Sales’ efforts to produce maximum demand for the brand.
- Research the consumer/brand demand landscape with the help of digital intelligence technologies.
- Organize consumer communications initiatives that create a creative space that brings the brand to life and enables efficient customer communication with a focus on digital and social media.
- Agency and cross-functional team management, strategy, planning, execution, and results measurement are leading initiatives within the communication strategy focused on certain touchpoints or consumer goals.
- Take charge of initiatives that advance the brand’s stance on food, health, and happiness, and look for ways to improve the business.
- Prove that you can keep projects on track and under budget, and that you can evaluate investment opportunities with an eye on minimizing losses while maximizing gains. The goal is to find ways to promote the brand’s nutrition health and wellness proposition in communications and to take the lead on any related activities.
- Take charge of brand projects and tasks in a way that demonstrates your familiarity with key consumer insights and your ability to apply them to targeted marketing, product development, and other types of innovation work.
Skills:
- It would be an asset if you have prior expertise analyzing data and trends to deduce patterns in consumer behavior.
- Possessing prior experience collaborating with external agencies and multi-departmental teams is a plus.
- Required education and experience include either a Master’s Degree in Business, Marketing, MBA, or a similar discipline OR a Bachelor’s Degree plus at least three years of relevant job experience in consumer marketing, brand management, or product management.
- It is desirable if you have experience managing projects for marketing communications, including media and digital strategies.
- Prior experience creating long-term plans for a company’s brands or products, including marketing campaigns and distribution methods, is highly desirable.