26 May
2023
Full-Time Director, Integrated Media Planning – Madīnat al-Sādāt
Job Description
The ideal candidate for the role of digital media planner will have extensive experience in both traditional and digital media, with a focus on business-to-business marketing. Have experience with digital marketing strategies, including display, mobile, rich media, and video, and the ability to develop, implement, and evaluate them. For this role, you’ll need a solid grounding in both branding theory and strategies for increasing return on investment.
Job Title : Director, Integrated Media Planning
Location : Madīnat al-Sādāt, Al-Minūfiyyah, Egypt
Salary : $ 23.01 per hour.
Company : Ziff Media Group
Job Type : Full-Time
Qualifications:
- Create multichannel paid media suggestions based on customer goals.
- To make sure that partners are carrying out campaigns as intended, keep an eye on ad verification, brand safety, and viewability.
- So that you may evaluate potential media partners for client campaigns in light of how well they align with client objectives and key performance indicators, you should send out requests for proposals to them.
- Oversee and negotiate with a media vendor and Account-Based Marketing partners for paid media campaigns.
- Verify that monthly vendor billing complies with third-party advertising analytics.
- Create and maintain up-to-date flowcharts, media budgets, media authorizations, and vendorINSERTion orders.
- Work with the rest of the digital marketing team to create and implement paid media strategies in support of continuous lifecycle programs and discrete demand generation campaigns aimed at commercial and enterprise customers.
- For paid media initiatives, collaborate to put buyer personas into action when implementing omnichannel advertising approaches.
- Supervise campaign performance executed by external media partners, potentially meeting with key partners on weekly or monthly cadences.
- Investigate media outlets and partners to make buy placement recommendations. Based on the campaign plan and goals, identify new advertising opportunities.
Skills:
- Having the ability to negotiate direct media buys with vendor partners in order to obtain better pricing and more value for clients.
- 3+ years of experience in direct, programmatic, social, and paid search media planning and buying.
- Ability to learn new channels in the B2B arena based on the industry or persona you’re targeting, and comfort with doing so.
- Ad buying, native advertising, and content promotion experience. Competence in collaborating with external media sales teams.
- 4-6 years working in a digital media marketing capacity, 2-3 years negotiating media campaigns and spend with 3rd party vendors.