26 May
2023
Full-Time Assistant Media Planner – Bulakan
Job Description
The Digital Media Planner will coordinate the planning and purchasing of digital media with external customers, external vendors, external sites/publishers, and internal teams. The ideal candidate will be able to clearly demonstrate the success of digital campaigns through a variety of measurement and analytics tools, communicate effectively with clients and colleagues, and stay abreast of the latest research, trends, data, tactics, etc. in the digital advertising industry.
Job Title : Assistant Media Planner
Location : Bulakan, Bulacan Province, Philippines
Salary : $ 23.04 per hour.
Company : Zenith
Job Type : Full-Time
Qualifications:
- The creation and maintenance of flowcharts, media budgets, media authorizations, and vendorINSERTion orders.
- Develop and implement paid media strategies in collaboration with the rest of the digital marketing team to support ongoing lifecycle programs and point-in-time demand generation campaigns for both consumer and enterprise audiences.
- Handle the negotiations and management of paid media campaigns with strategic media suppliers and account-based marketing partners.
- So that you may evaluate potential media partners for client campaigns in light of how well they align with client objectives and key performance indicators, you should send out requests for proposals to them.
- Collaborate to put buyer personas into action while implementing omnichannel advertising strategies for paid media campaigns.
- Find the best media outlets and cooperation partners to promote your product. Find more advertising chances that align with the campaign’s strategy and objectives.
- Make paid media recommendations across several channels for a client based on their specific objectives.
- You should check that your monthly vendor billing is in sync with your third-party advertising analytics.
- See if you can schedule weekly or monthly meetings with your media partners so you can keep tabs on how well they’re carrying out the campaign.
- Keep an eye on metrics like brand safety, viewability, and ad verification to ensure that partners are following through on campaigns as planned.
Skills:
- 3+ years of experience in media planning and buying, including paid search, social, programmatic, and direct buys.
- 4+ years of experience in digital media marketing and 2-4 years of experience negotiating media campaigns and budgets with outside vendors.
- familiarity with content marketing, native media negotiations, and ad buying. interacting directly with media sales teams from other companies.
- Understanding of the procedure involved in purchasing B2B software and comfort in finding new channels in the B2B market by industry or persona.
- Ability to directly negotiate media buys with vendor partners, resulting in lower rates and additional value alternatives for clients.